Buick Regal First generation

Buick had been the first GM division to bring a personal luxury car to market with its full-size 1963 Riviera but was otherwise slow to react to the developing lower-priced mid-size personal luxury market, which Pontiac created with the 1969 Grand Prix and Chevrolet with the Monte Carlo the following year, 1970.

Buick Regal


Buick Regal


Buick Regal


Buick Regal
At the same time Oldsmobile added a formal notchback coupe to its intermediate line, the Cutlass Supreme, in 1970 and that model soon became Olds' best selling intermediate. Wanting a model that could be marketed to compete against the Olds Cutlass Supreme as well as the Grand Prix and Monte Carlo, Buick introduced the Regal for 1973, as a top line special coupe in that division's intermediate A-body line, the Century. The year 1973 also marked the introduction of the first major restyling of GM's intermediate A-body design since 1968.

Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal


Buick Regal







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